Coca-Cola One Brand
Packaging
To unify the brands of one of the most famous companies on the planet, for the first time in 130 years of history, a visual identity system was created that integrated all packaging, translating, in all products and their variants, a single idea. Involving six international agencies – BVD and SDL in Stockholm, Moniker and United Design in San Francisco, |Hey Studio Barcelona and Tátil Design in Rio de Janeiro – and the global Coca-Cola design team, the result presents the classic red disc shared in all the brand's products, bringing back the predominance of red, Coca-Cola's iconic color and responsible for one of the biggest connections between the packaging and its consumers.
TATIL DESIGN
CREATIVE DIRECTOR Ricardo Bezerra
DESIGNERS Ilana Bandarovsky Burdman, Cecilia Costa, Mariana Hermeto, Daniel Souza, Renan Benvenuti, Helena Hennemann
ACCOUNT MANAGEMENT Mariana Soccodato
COCA-COLA DESIGN TEAM James Sommerville, Raphael Abreu, Cris Grether, Rebecca McCowan