After winning, in 2010, the bidding for the creation of the Rio 2016 Olympic Games Brand, the following year Tátil was invited to design the Rio 2016 Paralympic Games Brand. It was the dream project for any designer. Being on Tátil's creative team was a pride and a privilege. The brand was born from a collaborative process. We started with a deep dive into the Paralympic universe to define the strategic tools of the project. We talked to the athletes, their families and people who worked directly with them. Instead of talking about performance, the goal was to create a brand that could inspire people and represent the ability to overcome of athletes. A symbol that reflected not what sets us apart, but what makes us equal, a beating heart with endless energy.