In early 2018, Tátil partnered with Betânia Lácteos, a leading dairy brand in Northeast Brazil, to modernize its packaging while staying true to its origins. We immersed ourselves in the production process in Ceará’s hinterland, developing a comprehensive packaging system for over 130 products. Central to the redesign was the brand's heritage, represented through graphics and iconography reflecting its roots and the 3,000 milk-producing families behind it. Our goal was to create a unified system that would bring consistency across the product line, while maintaining the strong visual identity of the brand, with iconic elements like the blue color and the phrase "The milk that flows from the earth." Typography and icons were used to further reinforce the brand’s story and quality.

TATIL DESIGN