With a complete line of innovative skin care products, the Cicatricure brand expanded its portfolio and invited us to build a new positioning, with the aim of ensuring the relevance of the brand to current users and winning over new consumers. The challenge is to establish Cicatricure as a specialist solution in the care and regeneration of the marks that appear throughout life, thanks to its high knowledge in the treatment of scars. For this, new visual and verbal languages ​​and a new packaging system were developed, which strengthen the image of an intelligent, technological, democratic and didactic cosmetics brand.